LONDON EXPORT CORPORATION
In the era preceding Deng Xiaoping's economic reforms, China navigated a complex and outdated tax framework reminiscent of a bygone era. Enter LEC and Celanese, two industry leaders with a shared vision to overhaul this system and redefine success in China's cigarette manufacturing sector.
In 1977, when the visionary project to penetrate China's emerging filter cigarette market was initiated, LEC and Celanese projected a shift from a mere 2% filter adoption rate to an ambitious 50% within two decades. Remarkably, this projection was exceeded as the tow/filter adoption rate soared to an astonishing 95% over the same period. A pivotal reason behind this overwhelming success was the strategic decision to establish local production facilities right from the project's inception.
LEC, a vanguard in international trade, joined forces with Celanese, a trailblazing tobacco tow company, to revolutioniseChina's state-owned cigarette production. The conventional process was painstakingly inefficient, requiring a transformative solution to pave the way for progress.
Drawing upon our extensive experience and visionary approach, LEC introduced a groundbreaking system capable of producing over 256 trillion cigarettes annually. This monumental feat not only bolstered China's cigarette manufacturing capacity but also introduced a new era of prosperity through an unparalleled source of tax.
We’ve not only facilitated trade but also ignited a vibrant cultural exchange that transcends borders. Our pivotal role in introducing Western musicals to China’s audience, in collaboration with legendary figures such as Andrew Lloyd Webber and Cameron Mackintosh, reflects our unwavering commitment to enriching China’s artistic and cultural landscape.
These productions opened doors to new creative experiences, fostering appreciation for global art forms and inspiring countless performers and audiences alike.In the realm of sports, our efforts were equally groundbreaking. In 1977, we defied expectations and broke the FIFA boycott by bringing West Bromwich Albion to play in China—a historic moment that symbolized unity through sport. This bold initiative paved the way for future collaborations, and our legacy continued as we welcomed renowned teams like Arsenal, Sheffield United, and Chelsea.
Through these partnerships, we propelled their presence in China and strengthened their global influence, both on and off the pitch. Beyond the matches themselves, these events cultivated lasting relationships, encouraged youth engagement, and showcased the power of sports diplomacy in bridging cultures and creating shared experiences.
LEC’s influence has always transcended geographical boundaries, shaping not only trade but also the strategic development of global economic hubs. One of our most notable achievements was championing the relocation and creation of a Chinese–US Midwest hub in St. Louis. This initiative, endorsed by both Chinese officials and Missouri senators, underscored our unique ability to bridge continents and foster meaningful partnerships that drive long-term prosperity.Our involvement went far beyond conceptual planning.
We worked closely with U.S. businesses, particularly in the real estate sector, to lay the foundation for sustainable growth. By galvanizing Midwest partnerships, we created opportunities for investment, innovation, and cultural exchange, ensuring that this hub would serve as a dynamic gateway for bilateral trade and collaboration. These efforts were not merely transactional—they represented a vision for interconnected economies where mutual benefit and shared progress define success.Through strategic guidance and hands-on support, we helped businesses navigate complex regulatory landscapes, identify lucrative opportunities, and build trust across borders.
This approach transformed challenges into milestones, reinforcing our reputation as a catalyst for global connectivity.
Today, the St. Louis hub stands as a testament to our commitment to fostering economic ecosystems that thrive on cooperation, innovation, and resilience. It reflects our core belief: when continents unite through purposeful collaboration, the possibilities for growth are limitless.